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「寒冬时节 陶企如何突围」,刘胜红如是说
2019-08-28    阅读人数:246

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8月26日下午,企业董事长刘胜红受邀出席由广东省卫浴商会联合举办的“印迹中国·寒冬崛起佛山瓷卫行业分享会”,会议在佛山华夏明珠大酒店隆重举行!

On the afternoon of August 26th, Liu Shenghong, the chairman of the company, was invited to attend the "Blooming China?Wind Winter Foshan Porcelain Health Industry Sharing Conference" jointly sponsored by the Guangdong Sanitary Chamber of Commerce. The conference was held in Foshan Huaxia Pearl Hotel!

企业董事长刘胜红上台演讲了“寒冬时节 陶企如何突围”,深入浅出分析解读陶瓷行业大市场环境形势、建陶企业寒冬岁月突围的可行性和中小型建陶企业如何逆势增长,为中小企业的发展提供了建设性的意见。

Liu Shenghong, the chairman of the company, took the stage to give a speech on “How to break through the pottery industry in the cold winter season”. In-depth analysis and interpretation of the environmental situation of the ceramic industry, the feasibility of building a ceramics in the winter and the growth of small and medium-sized ceramic enterprises, for the small and medium-sized enterprises Development provides constructive advice.

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△刘胜红 罗曼企业董事长、广东省建筑装饰材料协会副会长兼党委书记

会议汇聚了佛山瓷卫行业精英,佛山市陶瓷行业协会秘书长尹虹、广东省卫浴商会秘书长张书儒等上百名各协会代表以及企业家代表,就瓷卫行业发展、营销思路、智能制造等议题展开了深入探讨

The conference brought together the elites of Foshan Porcelain Wei Industry, Yin Hong, Secretary General of Foshan Ceramic Industry Association, and Zhang Shuru, Secretary General of Guangdong Sanitary Chamber of Commerce, and other representatives of hundreds of associations and entrepreneurs, on the development of porcelain industry, marketing ideas, intelligent manufacturing and other issues. In-depth discussion.

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△尹虹 佛山市陶瓷行业协会秘书长

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△张书儒 广东省卫浴商会秘书长

刘董指出,寒冬形成的主要外因在于“房地产降温”及“出口受阻”,而内因主要体现在“产能过剩、营销方式过于传统单一、国家政策对环保严格把控和产品同质化”四个方面。刘董提出在寒冬之下,做好产品升级,做好终端服务是唯一可行的方法。

Chairman Liu pointed out that the main external factors for the formation of cold winter are “real estate cooling” and “export obstruction”, while the internal factors are mainly reflected in “overcapacity, marketing mode is too traditional, and national policies strictly control environmental protection and product homogenization”. aspect. Liu Dong proposed that under the cold winter, doing product upgrades and doing terminal services is the only feasible method.

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同时,针对如何应对陶瓷行业大市场环境下发展形势,刘董分享了创新的瓷砖销售模式。

At the same time, Chairman Liu shared an innovative ceramic tile sales model in response to the development situation in the ceramic market.

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新营销必须要做的几件事

1、要有很好的展示

建立品牌终端专卖店,形象店(标杆店)

2、要有专业的团队

我们可以去参考保险行业的团队模式,培养自己的人,自己的团队,成本低,忠诚度高,业绩提升的快。

3、实现多渠道运营

引流,开拓互联网线上渠道,是一种很好的引流工具,例如:电商平台,新媒体,如抖音,今日头条,小红书等年轻人在玩的新媒体,传播的速度快,我们可以充分利用。

4、销售大区角色的转换

只有协助代理商把单店的销售做起来了,代理商是主动打款,备货的,不需要催。